Limacol gears up for global roll out

TIMES INT'L

– product to be sold to major markets around the world

limacolThe NEW GPC INC is proud to announce that it is about to rollout its iconic Limacol splash-on in most of the major markets of the world.

According to Executive Chairman, Dr Ranjisinghi ‘Bobby’ Ramroop, the launch follows a timeline built into Limacol’s expansion strategy that was initiated when the brand became the major sponsor of several major sporting events in Guyana and the Caribbean.

The ensuing broadcasts in every continent made the Limacol Brand a talking point in all the nations where sports, especially cricket, were played.

In the US, the Limacol Brand will be associated with baseball as well as with the new cricket leagues being launched. Now that the Limacol Brand awareness has reached the critical benchmarks set in the strategy, the decision to launch was made.

Limacol – and several of its brand extensions – will now be introduced into major new markets in Australia, New Zealand, India, Bangladesh, Pakistan, South Africa and the Middle East.

In the US, Canada and Britain, it will strike out into mainstream outlets, in addition to the traditional Caribbean ethnic market where it has always had a loyal following and customer base. The increased sales in its home Caribbean markets will also be augmented.

This major marketing push will see the Limacol production facilities at Farm, East Bank Demerara ratcheted up to deal with the increased demand.

NEW GPC INC has always been in the forefront of boosting the local manufacturing sector with Limacol and numerous other products.

All of these had been shipped to the traditional export markets. With the massive  Limacol expansion occasioned by the new market roll outs, it is projected that Guyana will benefit substantially both in terms of increased employment opportunities and in earning foreign exchange. Dr Ramroop emphasised that his company is very bullish on Guyana.

Limacol is a unique body splash on, manufactured in Guyana since the 1920s. Its signature slogan “Freshness of a breeze in a bottle” is known across the Caribbean – and now it will be on lips across the globe.

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